In 2015, I initially crafted this typeface for a documentary centered around the diverse perspectives on death across various cultures. At its inception, my first rendition was intentionally unconventional, devoid of rigid metrics and measurements. In an era where immaculate fonts abound, I find irregular and distinctive typefaces to be exceptionally eye-catching and memorable. They exude a unique ambiance that straddles the realms of contemporary and historical design. Personally, I lean towards this genre of fonts because they evoke a sense of creativity and tend to be more enjoyable to work with. During the design process, I found myself in need of a broader typeface. In response, I began experimenting with character expansion, significantly transforming the text's appearance. This introduced an aura of opulence and grandeur, making concise text feel more substantial and memorable.
Michael is an internationally recognized Creative Director and Artist who is currently leading a multi-disciplinary design studio, Cina Associates. His design portfolio includes many prominent Fortune 500 companies including Disney, Apple, American Express, ESPN, Pepsi, Coke, Hewlett Packard, and Microsoft. Over his career, he has applied and synthesized typography, branding, illustration, motion, web, music, photography, art and typefaces to produce an integrated approach to his design. Cina’s work is consistently featured in numerous publications, Emmy winner, Grammy nominee and he has spoken at many global design conferences about his unique vision for design.