Custom Type

WHY CUSTOM TYPE?

Typography touches more brand surface area than any other asset. While logos appear in specific moments, typefaces work constantly; in design systems, headlines, body copy, packaging, interfaces, signage, social media. Typography drives recognition, clarity, and consistency across every channel, department, region, and decade.

Typography is the visual shape of your written language. It carries feeling before meaning. Customers feel the type before they read the words. That emotional response - instant recognition, aesthetic alignment with brand values - shapes perception before conscious thought.

The best typography is built with intent. Details are optimized for clarity, accessibility, and performance across web, apps, print, signage, and motion. Character sets include exactly what's needed: language support, symbols, numerals, stylistic alternates.

For global brands, typography must work across dozens of teams, agencies, distributors, and regions. A single consolidated type system eliminates multiple licenses, renewals, and platform-specific workarounds - creating operational efficiency, legal clarity, and brand consistency everywhere.


OUR OFFERINGS

Custom Typeface Development
A fully original type system, built exclusively for your brand.
• Designed from scratch for your brand
• Exclusive, trademarkable IP
• Perpetual global license
• No renewals or restrictions

Co-Created Typeface
A new typeface developed in partnership with your brand.
• Custom designed to capture your brand’s expression
• Optional exclusivity available
• Public Type retains right to license and sell

Bespoke License
A refined, exclusive adaptation of an existing Public Type family.
• Modified glyphs and spacing to suit your needs
• Can be renamed for internal brand use
• Fast turnaround

Commercial License
Use a Public Type family across your entire organization.
• Existing Public Type family
• License to cover all of your required usage
• Immediate deployment

Type Licensing Audit
A clear exit plan from expensive, restrictive font licenses.
• Audit of current usage and costs
• Risk and compliance review
• Transition plan
• Optional upgrade into licensing or custom work

Let's work together! we@publictype.us

Disney Matterhorn Sans and Serif Family

The brief was simple and clear. Disney needed a typeface that was highly legible, approachable to all ages, and refined without becoming formal. It had to perform with precision at small sizes, render cleanly across screens, and carry a warmth that felt distinctly Disney.

Working closely with their team, we built a system that balances clarity with personality in both digital and print environments. Every detail was considered. No shortcuts taken. Designing this family was not only a technical challenge, it was a creative dream come true.

Top Golf

Topgolf partnered with us to develop a comprehensive suite of custom typefaces to anchor their brand identity. The system includes a 16 font sans-serif family spanning regular and condensed styles, an serif family with 18 styles true italics, and a 12-weight expansion of their core brand font. Designed for flexibility and digital clarity, these typefaces were built to meet the demands of a wide range of applications, from on-screen experiences to print and environmental graphics.

Altogether, 44 distinct fonts were created in close collaboration with Topgolf’s internal teams. These typefaces are exclusive to the brand and form the backbone of their visual language, helping maintain a cohesive, recognizable presence across all platforms and touchpoints.

Kate Spade

Kate Spade commissioned a custom and exclusive three-weight display typeface family designed specifically for print and retail environments. Rooted in geometric structure and refined for display use, the typeface strikes a balance between clarity and charm. It was created to support the brand’s voice across packaging, product, campaigns, and in-store touchpoints, offering a cohesive foundation tailored to the needs of a fashion-focused identity.

NBC Golf Channel

A three-weight typeface to be used for brand extension. Designed for all media for display, text and branding.

Ghostly Gothic

Ghostly Gothic is a custom, non-exclusive typeface created for Ghostly International and released through Public Type. Inspired by early grotesques and copperplate forms, it blends clarity with an inviting character and balances sharp utility with quiet elegance. The family spans five weights and supports Latin, Greek, and Cyrillic scripts, along with stylistic alternates, unicase options, icons, and ornamental glyphs.

Designed for editorial and display contexts, Ghostly Gothic forms the foundation of Ghostly’s visual language. It appears across their platforms, products, and collaborations, offering a consistent tone that reflects the label’s playful but timeless sensibility. *Text Set in Ghostly Gothic