Plakate
Plakate is a condensed type family built around a systematic approach to weight distribution. The lightest weight shares the same stroke thickness as the accents in the boldest, allowing for seamless mixing and matching within a structured framework. This internal logic extends to its Stylistic Sets, particularly Set 01, where alternate vowel forms become a defining feature of the typeface.
Designed as a functional tool, Plakate is built for versatility, with over 620 glyphs providing flexibility across a range of applications. Whether used for tight compositions or expressive typographic arrangements, it delivers both precision and play. A reliable asset for any designer needing a super-condensed sans with extra layers of depth.
Michael Cina
Michael Cina’s work exists at the intersection of design, typography, branding, strategy, and art. This uncommon mix allows him to see differently and direct ideas with purpose. Decades of moving fluidly between disciplines have shaped an approach that blends instinct with strategy, intuition with clarity, and expression with systems thinking.
An internationally recognized Creative Director and Artist, Michael leads the multi-disciplinary studio Cina Associates. His work spans global brands including Disney, Apple, American Express, ESPN, Pepsi, Coca-Cola, Hewlett-Packard, and Microsoft. Across his career, he has synthesized typography, branding, illustration, motion, web, music, photography, and type design into cohesive systems that perform across platforms and cultures. His work has been widely published, recognized with Emmy and Grammy honors, and he is a frequent speaker at global design conferences, sharing a point of view rooted in authorship, clarity, and long-term brand thinking.
