Plakate is a condensed family that uses a system of weights as the design process. The light weight is the same thickness as the accents in the boldest weight, which means you can start to mix and match weights within a consistent system. Stylistic Sets become an integral part of the face, especially the vowels in Stylistic Set 01. I have adopted a new way of working where I start to see fonts as tools and I want at least one font for each type of job. If I need a super condensed face, I need to have that covered, but I also want to have extra assets to play around (thus 620+ glyphs). Plakate meets that need and will be an essential tool for my future design needs, maybe yours as well.
Michael is an internationally recognized Creative Director and Artist who is currently leading a multi-disciplinary design studio, Cina Associates. His design portfolio includes many prominent Fortune 500 companies including Disney, Apple, American Express, ESPN, Pepsi, Coke, Hewlett Packard, and Microsoft. Over his career, he has applied and synthesized typography, branding, illustration, motion, web, music, photography, art and typefaces to produce an integrated approach to his design. Cina’s work is consistently featured in numerous publications, Emmy winner, Grammy nominee and he has spoken at many global design conferences about his unique vision for design.