Through the years I have had a long affair with the "geosans" typeface genre and this font is a result of countlessly drawing those letterforms. For this font, I wanted to build a strong infrastructure; something that looked great however you used it. I wanted to balance invisibility with finesse. I started by drawing the thin in 2014, using "ideal" ratios and then modifying that structure to my taste. The black was drawn later to maximize space and character. During the pandemic I picked this font back up, realizing that by drawing the characters to my own standards, the typeface would be a major asset to my workflow. I was also tired of using fonts that didn't perform.
During the development, I reached out to some of my favorite colleagues for help with technical information and strong critique. Thank you for your support, I hope you enjoy using this typeface.
Michael is an internationally recognized Creative Director and Artist who is currently leading a multi-disciplinary design studio, Cina Associates. His design portfolio includes many prominent Fortune 500 companies including Disney, Apple, American Express, ESPN, Pepsi, Coke, Hewlett Packard, and Microsoft. Over his career, he has applied and synthesized typography, branding, illustration, motion, web, music, photography, art and typefaces to produce an integrated approach to his design. Cina’s work is consistently featured in numerous publications, Emmy winner, Grammy nominee and he has spoken at many global design conferences about his unique vision for design.