Cina GEO
Cina GEO embodies the balance between clarity and character, a geometric sans refined for modern identity systems, editorial design, and digital environments. It is built not only to function perfectly, but to feel right across contexts. Cina GEO balances the precision of geometry while also keeping a sense of warmth and momentum.
Originally drawn in 2014 with idealized geometric proportions, the family evolved through years of critique and testing to reach its current form. The thin weight set the foundation, defining proportion and rhythm, while the black weight pushed contrast to its limits. Revisited and refined during the pandemic, it benefited from expert feedback that sharpened its tone and improved usability across scales and media.
Cina GEO is both rational and intuitive. It is neutral enough to support complex design systems yet full of small decisions that give it life. The result is a versatile typographic system that feels precise but never sterile, timeless yet unmistakably contemporary. Built to endure, Cina GEO stands as a dependable tool for designers who value clarity, restraint, and lasting form.
Originally drawn in 2014 with idealized geometric proportions, the family evolved through years of critique and testing to reach its current form. The thin weight set the foundation, defining proportion and rhythm, while the black weight pushed contrast to its limits. Revisited and refined during the pandemic, it benefited from expert feedback that sharpened its tone and improved usability across scales and media.
Cina GEO is both rational and intuitive. It is neutral enough to support complex design systems yet full of small decisions that give it life. The result is a versatile typographic system that feels precise but never sterile, timeless yet unmistakably contemporary. Built to endure, Cina GEO stands as a dependable tool for designers who value clarity, restraint, and lasting form.
Michael Cina
Michael is an internationally recognized Creative Director and Artist who is currently leading a multi-disciplinary design studio, Cina Associates. His design portfolio includes many prominent Fortune 500 companies including Disney, Apple, American Express, ESPN, Pepsi, Coke, Hewlett Packard, and Microsoft. Over his career, he has applied and synthesized typography, branding, illustration, motion, web, music, photography, art and typefaces to produce an integrated approach to his design. Cina’s work is consistently featured in numerous publications, Emmy winner, Grammy nominee and he has spoken at many global design conferences about his unique vision for design.
