Cina GEO
Cina GEO embodies the balance between clarity and character, a geometric sans refined for modern identity systems, editorial design, and digital environments. It is built not only to function perfectly, but to feel right across contexts. Cina GEO balances the precision of geometry while also keeping a sense of warmth and momentum.
Originally drawn in 2014 with idealized geometric proportions, the family evolved through years of critique and testing to reach its current form. The thin weight set the foundation, defining proportion and rhythm, while the black weight pushed contrast to its limits. Revisited and refined during the pandemic, it benefited from expert feedback that sharpened its tone and improved usability across scales and media.
Cina GEO is both rational and intuitive. It is neutral enough to support complex design systems yet full of small decisions that give it life. The result is a versatile typographic system that feels precise but never sterile, timeless yet unmistakably contemporary. Built to endure, Cina GEO stands as a dependable tool for designers who value clarity, restraint, and lasting form.
Originally drawn in 2014 with idealized geometric proportions, the family evolved through years of critique and testing to reach its current form. The thin weight set the foundation, defining proportion and rhythm, while the black weight pushed contrast to its limits. Revisited and refined during the pandemic, it benefited from expert feedback that sharpened its tone and improved usability across scales and media.
Cina GEO is both rational and intuitive. It is neutral enough to support complex design systems yet full of small decisions that give it life. The result is a versatile typographic system that feels precise but never sterile, timeless yet unmistakably contemporary. Built to endure, Cina GEO stands as a dependable tool for designers who value clarity, restraint, and lasting form.
Michael Cina
Michael Cina’s work exists at the intersection of design, typography, branding, strategy, and art. This uncommon mix allows him to see differently and direct ideas with purpose. Decades of moving fluidly between disciplines have shaped an approach that blends instinct with strategy, intuition with clarity, and expression with systems thinking.
An internationally recognized Creative Director and Artist, Michael leads the multi-disciplinary studio Cina Associates. His work spans global brands including Disney, Apple, American Express, ESPN, Pepsi, Coca-Cola, Hewlett-Packard, and Microsoft. Across his career, he has synthesized typography, branding, illustration, motion, web, music, photography, and type design into cohesive systems that perform across platforms and cultures. His work has been widely published, recognized with Emmy and Grammy honors, and he is a frequent speaker at global design conferences, sharing a point of view rooted in authorship, clarity, and long-term brand thinking.
