Chrysalis

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I enjoy creating typefaces that use a set of rules and seeing how far I can go with them. I had drawn this typeface originally for a project around 2015. The original concept came from "Greek-styled lettering," but I am unaware of it's historical roots. I had seen people like Roger Ferriter, Armin Hofmann and Max Bill do some amazing stuff with this concept but felt like I could take it a step or two further.

When I draw typefaces, I usually see them as an expanded branding/TM system that can be used in many different situations and outcomes. I like to bake in a lot of different ways to use the fonts and make them as easy to use as possible. There still are a lot of opportunities to further modify the letterforms and to create new and unique ideas within this structure. I am looking forward to seeing where you can take it from here. It's been a lot of fun and versatile to use so far. Chrysalis features five weights and 20 stylistic sets, ligatures, etc.

Michael Cina

Michael is an internationally recognized Creative Director and Artist who is currently leading a multi-disciplinary design studio, Cina Associates. His design portfolio includes many prominent Fortune 500 companies including Disney, Apple, American Express, ESPN, Pepsi, Coke, Hewlett Packard, and Microsoft. Over his career, he has applied and synthesized typography, branding, illustration, motion, web, music, photography, art and typefaces to produce an integrated approach to his design. Cina’s work is consistently featured in numerous publications, Emmy winner, Grammy nominee and he has spoken at many global design conferences about his unique vision for design.