Chrysalis
Chrysalis is a geometric typeface built on a structured set of rules, pushing the boundaries of form while maintaining clarity and usability. Originally drawn in 2015, its concept was inspired by Greek-styled lettering, though its exact historical origins remain elusive. Influences from designers like Roger Ferriter, Armin Hofmann, and Max Bill provided a foundation, but Chrysalis extends the idea further, reinterpreting the approach through a contemporary lens.
Designed as an adaptable system, Chrysalis functions beyond a traditional typeface, offering a toolkit for branding and identity work. With five weights and 20 stylistic sets, it encourages experimentation, allowing for both structural consistency and expressive variation. Ligatures, Greek support, and additional alternates expand its range, making it a versatile tool for designers looking to push geometric forms in new directions.
Michael Cina
Michael Cina’s work exists at the intersection of design, typography, branding, strategy, and art. This uncommon mix allows him to see differently and direct ideas with purpose. Decades of moving fluidly between disciplines have shaped an approach that blends instinct with strategy, intuition with clarity, and expression with systems thinking.
An internationally recognized Creative Director and Artist, Michael leads the multi-disciplinary studio Cina Associates. His work spans global brands including Disney, Apple, American Express, ESPN, Pepsi, Coca-Cola, Hewlett-Packard, and Microsoft. Across his career, he has synthesized typography, branding, illustration, motion, web, music, photography, and type design into cohesive systems that perform across platforms and cultures. His work has been widely published, recognized with Emmy and Grammy honors, and he is a frequent speaker at global design conferences, sharing a point of view rooted in authorship, clarity, and long-term brand thinking.
